LivingLens

In September of 2019, I was hired as the Director of Marketing at LivingLens. With the help of agency designers at Active Profile, I led a re-branding exercise with the intention of modernizing the brand and developing a new, differentiated identity.

We completely overhauled all creative, including the logo, icon, website, brand guidelines and brand assets. In February 2020, the company was acquired by Medallia (NYSE:MDLA). Aside from a logo change, all other creative was kept intact post-acquisition.

My Role: Director of Marketing

The Team: Active Profile, In-house Graphic Designers and Video Editors