Areas of Expertise
Branding
Marketing
Producing
Copywriting
Social Media
Videography
Photography
Graphic Design
Content Creation
Creative Direction
Interior Decorating
Alessia Lamonaca is an accomplished and versatile professional with a diverse skill set in marketing, branding and design. She holds a Fine Arts degree in Film Studies from Toronto Metropolitan University (formerly Ryerson University) and began her career producing television commercials for major brands, before finding her way into the Marketing world.
As a former Senior Director of Growth Marketing with over a decade of experience in the B2B SaaS tech space, Alessia led multifaceted and high performing marketing teams that drove noteworthy branding and marketing initiatives, and positioned companies as leaders in their category. Her proven track record of building strong brands that have directly contributed to M&A success caught the attention of Forbes, who identified her as a candidate for their 30 Under 30 list in the Marketing & Advertising category in 2021.
Currently, Alessia manages two successful businesses; her marketing and creative consulting firm, and her interior decorating business, New Mode Home.
Following the purchase of her first home, Alessia's passion for interior design led to her starting an Instagram account (@newmodehome). She used the platform to share posts about her personal interior decorating journey, along with photos that inspired her. New Mode Home has since flourished into an interior decorating, styling and home staging business, serving residential and commercial clients both locally and virtually.
Alessia's passion for storytelling and design is evident in her work, whether it is helping businesses convey their brand message through marketing and creative, or assisting homeowners in telling their personal stories through their home decor. She is driven by her tremendous ambition and unrelenting desire to challenge the status quo and bring big ideas to life.
CV available upon request.
Brands I’ve Worked With
"My perception of art is that it's really the ultimate self-expression from a creative individual. For me, as a designer, it is not the ultimate goal to become self-expressive. The end goal is to solve a problem for someone else."
- Tinker Hatfield
Media Coverage
Recommendations
Alessia is your go-to gal for anything marketing related. She helped my independent artisan jewellery label with a brand and social media strategy that was easy to implement. She helped me achieve my goals and expand my reach. Alessia truly cares about her clients. I felt she truly understood my brand and what it needed, which made hiring her a no-brainer!
— Melina Power, Owner, NAKIIT
I have worked with Alessia since January 2021 and have the highest regard for her capabilities as a full-stack Marketing leader, growth marketing/demand gen expert, and people manager. As her colleague at Medallia and her direct manager at Buildxact, I’ve seen Alessia’s skill at developing GTM strategies, creating new demand, and capturing existing demand through brand awareness, compelling creative, messaging and storytelling, digital marketing, email nurture, event & field marketing and content strategy to fuel the engines of pipeline and revenue growth.
At Buildxact, Alessia provided strategy and leadership to the Growth Marketing team, comprised of Digital Marketing, Creative & Brand, Campaigns & Field Marketing, and Content Strategy & Comms. Her knowledge and expertise were demonstrated at the June 2022 Board Meeting, where she received high praise from the CEO, and with Executives and stakeholders in weekly performance meetings with Sales, Marketing, Customer Success, and Product. She architected the FY23 global GTM strategy and integrated, multi-channel campaign plan and defined a significant GTM pivot for Marketing to reposition product and messaging for Enterprise. Alessia also defined email nuture paths based on buyer intent, with relevant CTAs and triggers to progress leads down-funnel and score them up to MQL.
At Medallia, Alessia managed and coordinated the execution of marketing programs, including digital media agencies and internal teams for Brand, Campaigns, Marketing Operations, PR, Field Marketing and Product Marketing. As newly acquired talent from the Living Lens acquisition by Medallia, we were thrilled to have such an experienced and successful leader join our team to accelerate our performance and manage the complexity of a matrixed organization with multiple product lines and solutions, multiple market segments across all verticals, diverse personas, and a complex mix of programs and tactics. With Alessia’s contributions, our team contributed to exceeding Marketing targets by 170+%.
Alessia’s knowledge, experience, and competence as a manager, collaborator, and colleague contribute to her success as a growth marketer who hits her KPIs and drives innovation and excellence through the entire company. But for companies that prioritize healthy, positive culture and exceptional employee experience, Alessia possesses the ethical and values-driven behavior that fosters an environment where people thrive, strive, and succeed. It’s no wonder that Alessia was a candidate for the Forbes 30 Under 30, and it’s been an honor to work alongside her and as her manager.
— Leah Walling, EVP Demand Gen & Marketing at Buildxact
We hired Alessia as a photographer to have our team business portraits taken. She delivered a great service and was timely with anything that we needed. I highly recommend her, you will be pleased with the outcome and quality of the pictures.
— Keeley Simpson, Wealth Advisor & Associate Portfolio Manager at BMO Nesbitt Burns
Alessia is a dedicated, enthusiastic and creative worker. Her efforts on every project were in excess of 100%. She has many skills and is able to move easily between research, analysis, communication and creative writing.
— Gillian Edwards, Account Supervisor & Operations Manager at BLACKdigital
It is my pleasure to recommend Alessia. Alessia worked as an Assistant Producer at Suneeva and its affiliate companies Sequoia Content and Asymetric Media. During this time, she reported to me and we worked closely together.
Alessia has demonstrated strong skills in design and layout work. Alessia’s exceptional knowledge of InDesign and Photoshop combined with a talented eye was a valuable asset. Furthermore, she was truly exceptional in her ability to collaborate with creative minded artists.
Our high tempo, project-oriented work is often stressful with high pressure coming from multiple stakeholders, but Alessia thrived in this work environment helping to maintain order and organization. Alessia would be an asset to any employer and I recommend her for any endeavour she chooses to pursue.
— Robert Perry, Head of Operations at Suneeva
In a short time, Alessia has already taken on everything ‘business’. She is so calm and collected, and helped on campaigns and getting creative turned around for [our] brand review [process] despite last minute changes. We are so lucky to have her on our team!
— Janny Chan, Digital Marketing Communications Manager at Bell Canada
After spending nearly two years with Alessia at Medallia, I can confidently say that she is one of the most talented marketers I've had the privilege of working with. She's an excellent brand-builder with impeccable creative taste and a rockstar demand driver. She took her startup, LivingLens, from Series B through acquisition singlehandedly as a solo marketer. After its acquisition by Medallia, she drove strong demand growth globally (consistently beating our quarterly targets), while also serving as product marketer + content marketer + subject matter expert. Alessia is truly a well-rounded marketer, and you'd be lucky to have her lead your team!
— Olivia Watson, Senior Campaign Manager, Medallia
In my years in marketing, I've had a chance to work with some great people, but I have to say Alessia is amongst the tops in my book! Alessia and I joined Resolver around the same time. In the months that followed her role changed considerably, moving from marketing generalist to a more specialized role as the team took shape. She is deft at either end of that spectrum.
A real treasure to have on the team. Her technical and design skills are broad, creativity without bounds, and positivity contagious. It's a real pleasure to work with her and have learned a great deal. I look forward to see what she does with her career!
— Marc Digiorgio, CMO at Resolver
Alessia is a highly impressive powerhouse. Her multifaceted experience, background and knowledge have been invaluable to our company and our team. She implemented processes that have greatly helped to improve the inefficiencies in our organization; creating a more streamlined workflow. Under Alessia's leadership, I feel empowered in my role. The creative, collaborative experiences we have are energizing and I always feel very supported. It's been a honor having her as my Director.
— Cheri Clemons, Graphic Design and Multimedia Specialist at Buildxact
[Alessia is] an innovative and creative marketing leader, always looking for the next opportunity to improve performance across the brand. As an example, her big-picture organizational skills have transformed many of our marketing-to-creative team processes [at Buildxact], and made tracking and feedback clearer and more effective. The result? Our team is far more agile, and the outcomes have demonstrably improved for critical projects. That's the kind of leadership skill so essential to a successful marketing organization, and we're grateful for her insight and talent.
— Lindsay Shugerman, Senior Manager of Digital Marketing at Buildxact
Alessia is a marketing rock star. She helped lead a multi-national marketing effort for Buildxact. She was a pleasure to work with and helped to guide campaigns for growth and conversion. I look forward to working with her again.
— Chris Freire, Creative Director at FM Advertising
Working with Alessia was a great experience for me. She showed initiative in recommending new social media platforms and really made the case for which ones to employ within our organization. Being a hectic, seasonal business we were really looking for someone who had a calm demeanour and could take direction well and Alessia was a great fit. I would recommend that any business looking for an informed, intelligent and forward thinking team member hire Alessia!
— Nicole Boyd, Sales Manager at CISS Canada
Alessia is one of the best interns I have ever encountered. Enthusiastic, knowledgeable and always keen to lend a hand, she has been invaluable to our work on offthegridto.com and TheGridDoes.com/tiff
Having gone above and beyond her intern duties, Alessia has proven herself to be a reliable team player. She has excellent communication skills and is adept at managing social media.
With so much to offer, Alessia would be an asset to any organization. Should the opportunity arise, we would be delighted to have her as a full time employee.
— Siobhan Kelly, Senior Copywriter & Community Manager at BLACKdigital