Copywriting
Though I often turn to visual mediums to express my creativity, I’ve been told that I also have a way with words.
Below are a few of my copywriting, brand writing and copyediting samples.
Taglines & Boilerplates
Opening doors to jobs that match your lifestyle.™
About HireQ: HireQ automates the job of the corporate recruiter. We’re a real-time, match-driven introductory service for hiring managers and job seekers. Specify your needs, wants, expectations and values on your profile and we’ll help you quickly identify the right fit. We eliminate the need to repeatedly search, assess and apply to relevant opportunities. With our solution, the right opportunity finds you.
Protect What Matters®
About Resolver: Resolver helps the world's leading organizations reduce the frequency and severity of negative events. Risk, security and resilience professionals use our software solutions to provide actionable insights and control operational costs.
From volumes of video, to the moments that matter.
About LivingLens: LivingLens helps the world’s best brands and market research agencies work with video feedback at scale by analyzing the data contained within speech, sentiment, emotion and objects. Our video intelligence platform automatically extracts insights and identifies key themes that take you to meaningful content quickly, so you can tell powerful stories to inspire action and drive change within your organization.
About Chillbooks: Chillbooks™ is a fun and approachable financial education course designed to equip Canadian entrepreneurs with essential bookkeeping expertise and QuickBooks™ training. Our mission is to empower small business owners with the tools to simplify their financial management and confidently navigate their business finances.
Simplify Your Finances, Amplify Your Results
The essential first step in financial management for new business owners.
Empowering Your Financial Future with Tailored Mortgage Solutions
About Fiorini Mortgages: As a mortgage broker in Ontario with over a decade of experience in the industry, I specialize in helping clients obtain the best loans to finance their properties. My top priority is providing the best service and financial guidance while building trustworthy relationships with my clients. I take the time to fully understand your unique circumstances and financial goals, so I can tailor a solution that meets your specific needs. I pride myself on my knowledge, honesty, and approachability. You can count on me to be your trusted partner every step of the way, providing the guidance, support, and answers you need to make informed decisions. I look forward to helping you achieve your goals. Experience the difference with a trusted broker who puts your best interests, first.
Content Samples
About New Mode Home: New Mode Home is a leading interior decorating and property staging firm that offers virtual and in-person services to residential and commercial clients globally. We firmly believe that good design has the power to transform lives, and that anyone can build the space of their dreams with a budget of any size. Our firm uses the principles of design to create timeless spaces that are as practical as they are sophisticated. We’ll work within your needs, tastes and budget to develop a custom design plan that is uniquely tailored to you and the story you want to tell.
Beautifully functional spaces
The Ultimate Guide to Virtual Market Research
Capturing Impactful Video in Surveys
Case Study: Del Taco
The Ultimate Guide to Risk Management Software
Articles
Understanding Interest Rate Increases: Implications and Strategies for Borrowers and Homeowners
Get insights into the recent Bank of Canada interest rate increase and its implications to borrowers and homeowners.
Interior Design Trend Predictions for 2023
Whether you're just looking for inspiration for your next home makeover project or seeking to keep your finger on the pulse, discover our expert interior design trend predictions that will dominate in 2023.
Styling a Christmas Tree: Tips From a Designer
The holidays are here! If you're like us, you've been waiting for this moment all year long. You want everything to be perfect. You want that tree to be just right. And we're here to help.
Your Makeup Brushes Need Cleaning - Here's How
Bacteria on your makeup brushes can not only clog pores, and cause acne and skin irritation, but it can also potentially lead to more serious infections. On top of being bad for you, that grimy build-up is (of course) bad for the brushes as well.
The Role Technology Plays in the Evolution of Market Research
Cutting-edge, integrated technology is allowing us to extract more insights than ever before, helping to drive innovation and growth. Video tools in particular have become increasingly popular as a means for enacting research automation.
How to Achieve the Playful and Whimsical Barbiecore Aesthetic in Your Home
Embrace the fun and feminine aesthetic of the emerging Barbiecore trend in your home with these tips. Learn how to incorporate patterns, pastel accents, and retro-inspired decor to achieve a playful and whimsical space.
Virtual Staging: The Key Benefits for Homeowners and Realtors
In this blog, we explore why homeowners and real estate agents are choosing virtual staging over traditional methods to showcase their properties. From convenience to cost-effectiveness, discover how this approach can help you maximize the selling potential of your home.
The Five Research Habits of Highly Successful Businesses
Based on its approach to remote research, is your organization on course for greatness or mediocrity? We share the five common research habits to set you up for success.
Four Ways to Make Research Truly Representative
Four ways to develop cultural intelligence and increase representation of diverse groups in the research industry.
How Video is Shaping the Future of Digital Transformation
The switch to remote working has highlighted the value of the Medallia Insights Suite for its video asset management and crowdsourcing capabilities, but also the now-urgent need for businesses to embrace digital transformation.
How Video is Driving Impact Across Experience Programs
An increasing number of businesses are recognizing the impact video can have in customer, employee, and even patient experience.
Big Data Isn’t Human. Is a Video-first Approach the Answer?
Although many organizations are struggling to keep their head above uncharted waters, there are some important realizations that have been uncovered.
Read More
5 Ways Cybersecurity Impacts Physical Security
Here are five areas of emerging technology in which cybersecurity can significantly impact physical risks, and which people concerned with risk management should learn about.
8 Questions to Ask Potential ERM Software Vendors
Software selection can be daunting. There are plenty of questions you have when looking to implement Enterprise Risk Management (ERM) software. Here are eight questions that you shouldn’t hesitate to ask your current or potential ERM vendor to help you to be more informed in your software selection process.
8 Best Practice Tips for Beating Survey Fatigue with Video
Data makes the world go round – so it’s no wonder that survey fatigue is a phenomenon plaguing customer experience teams across the globe. Thankfully, there is something that organizations can do to beat survey fatigue.
Three Trends That Will Define Market Research in 2021
Automation, AI, agile research, and video-first research. What every insights professional needs to expect in 2021.
How COVID-19 Has Changed Holiday Shopping and What That Means for Retailers
Why consumer insight will be so valuable during this year’s holiday season in particular.
What You Need to Know About Credit Scores to Achieve Financial Freedom
Learn how credit scores work, the factors that impact them, and practical tips to improve yours.
How to Set a Realistic Interior Decorating Budget
Learn from an expert interior decorator on how to budget for a full home interior decorating project. Explore furniture and decor costs in low, medium, and high ranges, and factor in design fees to create a realistic budget that works for your needs.
Refresh Your Home for Spring with These 4 Simple Tips
Spring is the perfect time to refresh your home decor. From adding cut flowers to embracing brighter colours, here are 4 simple and inexpensive tips to transform your home for the new season.
Biggest Interior Design Trends for 2022
If you are thinking about giving your home a little refresh this year, consider implementing any of these ideas that best fit in with your aesthetic. Here are the biggest interior design trends that we expect to see a lot more of in 2022.